I might just be the last person to write about newsletters! Over the years writing my own newsletter on a regular basis has been too big a mountain for me to climb. Even Mailchimp couldn’t help. What do I say about myself and my own business?
But, writing newsletters for clients? Now that’s easier!
Certainly as a subscriber to a select group of really great ones, I do love reading them and learning new things.
But times have changed. Now that we live like monks walled off from the world, communication is even more critical.
“A global pandemic is a great time to launch an email newsletter,” writes Ann Handley Thank you, Ann, for providing these newsletter tips.
Why? Because a crisis is a time to be helpful and sincere. It’s a time to build relationships, nurture customers, and create long-term loyalty.
Your email newsletter is no longer important, it’s vital. Here’s why:
What Your 2020 Email Newsletter Needs
- A clear niche with a point of view.
- Heavy on insights, light on promotion.
- Have an opinion. Tell me why I should care.
- Include a Subscribe page. Who you are. What you’ll mail. When you’ll mail and how often.
- How can I help?
- Nix the salutation: “Dear Valued Customers.” Replace it with “Dear You.”
- Lots of yous. The word “you” and not “we”.
- Questions: “What do you think?” Constant audience feedback lets you adjust your focus.
- Always write back.
- Lively writing. Ask a question at the start, and answer it toward the bottom.
- Build a bridge to other marketing. Do you have a LinkedIn or Facebook group? Highlight questions or discussions in the newsletter. Have Instagram? Share its images in the newsletter.
Contact the J&M Group and Marcia for all of your content marketing and newsletter needs.