It’s expensive. It’s hard to do. It takes a lot of time. It has a questionable ROI.
Are these the reasons you’re not investing in video as a core part of your social marketing strategy?
Video Marketing. Did You Know?
- Videos on landing pages increase conversions by a whopping 80%.
- Video ads have a CTR (click-through-rate) of nearly 2%.
- A branded social video leads 64% of consumers to a purchase decision.
- Social videos generate 1200% more shares than other forms of content.
- Companies that are going video-first are running far ahead of their competition.
So why are most companies still not taking video marketing seriously?
Because they’ve bought into these misconceptions:
Too Expensive
As with most new strategic endeavors, adding video to your marketing strategy requires some investment of money. AI or Artificial Intelligence software, however, changed all that!
Off-the-shelf video creation services have now made things 10x cheaper.
Too Difficult
Creating videos may seem difficult to some, but it’s really not. Look what I did here -> Content Marketing Lumen5 Videos
With some careful planning, a business can generate ideas that produce hours of video content. Creating these videos is a matter of prioritizing ideas, associating a strong CTA with each, and then finding the means to film. This may require investing in some new equipment, finding a freelancer to edit on a per-project basis, or calling in professionals to produce the video.
With Lumen5, I needed zero equipment. I created all of my videos on their platform with their images plus my own, their templates, my content, plus countless styling, animation, and other tricks.
Too Time-Consuming
For businesses that don’t have a lot of time to spare, they can hire a freelancer on a per-project/contractual basis to handle everything from idea generation to editing to the final publishing. Those businesses that are able to put in a little more time can save substantial amounts of money by keeping things in-house.
How can a business realistically begin creating videos?
The trickiest part of creating any video is figuring out the focus of the video.
That’s what creates the hang-up for many businesses. Since they struggle to even get past this first step, they assume the entire video creation process is going to be an uphill battle.
The key is…
Turn Pre-Existing Content Into Video
Lumen5 video creator uses a powerful approach because it takes the content ideas that your business has already put on your blog. It then generates a storyboard that automatically enables you to create appealing videos.
These are content ideas that you’ve repurposed into a video that’s guaranteed to boost engagement.
It’s as simple as pasting a link into
an A.I. powered tool!
GET More shares. By having a video to accompany your written content, you can share that video on social media rather than simply sharing a boring old link.
Since video is the most shareable form of content on the web, you’ll immediately triple your organic reach.
GET More engagement. If a person clicks through to an article because of an enticing title but is then met with a wall of text, they aren’t as likely to stick around as they would be if you featured a video on that page to accompany the text. Most people prefer video.
GET More conversions. Remember how we said that video increases landing page conversions by 80% and leads 64% of visitors to a purchase decision? Once you get that a-ha moment of just how ridiculously easy it is to start adding eye-catching, professional video content to your blog and social media pages, you’ll never turn back.
There are tangible, incredible, revenue-generating benefits that come along with having quality video content.
A tip. Post every day. Do it. Seriously.
Videos aren’t like a Facebook personal status update – your viewers aren’t going to develop content fatigue. Every video presents something new, and as long as you keep it short & actionable, the few seconds it takes to watch a video is nothing close to the mental energy used to read a long post.
The importance of video marketing is only set to increase with researchers estimating that 85 percent of all internet traffic within the United States will be video-based by 2020.