6 most common SEO mistakes according to Yoast.
Mobile site speed is critical to success, no matter what kind of business you’re in.
- Faster is better
The faster your site, the happier Google will be. Google has indicated that site speed is one of the signals used by its algorithm to rank pages.
Here’s a useful tool from Google to check your site speed: Google PageSpeed Insights.
Resize your images to speed up loading time. If you have a WordPress site, you can do this easily by installing Smush, a plugin that does that for you. - Optimizing for the wrong keywords
Small business owners often optimize for very generic keywords. So the universe of competition is way too large for a ranking. Suggest adding your location or something more specific to the keyword to narrow your focus, thus improving your ranking. - Not intriguing visitors
The page title on your website is the first message visitors see on Google Search — one of the most important ranking factors for Google.
It must include the relevant keyword and be written in a way that intrigues your visitors. It must be 400-600 pixels in length or succumb to Google’s decapitation. You don’t want visitors to be unable to read the full title in the SERPs! - Failing to write professional content
It’s more important now than ever to stand out from the crowd. That’s what quality, original content (at least 300 words) can do for your business. Google will not see you as an expert on any topic if you only write a few paragraphs. - No call to action for your visitors
Your CTA is the chance to motivate your audience to take steps toward becoming a customer or client. Many argue that the call to action is the most important part of your site. Skipping it is a grave mistake that won’t bode well for your company! - The future is mobile
Google switched to mobile-first indexing last year. So Google now looks at the mobile version of your site to determine your ranking.
It means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings.
Is your website mobile friendly?
Test it here: https://search.google.com/test/mobile-friendly
High-Performance Local and Small Business SEO
With nearly 50% of all Google searches having local intent, local search engine optimization is more important than ever. 50% of customers who perform Google searches for local businesses on smartphones, and 34% who search on a desktop, visit a business within 24 hours.
Today’s SEO has been elevated to a strategic element. Business owners and marketers now view their websites as marketing tools primarily not just great designs. Read more about our Local SEO Services.
Read the full article by Yoast.
The 6 most common SEO mistakes and how to avoid them