Don’t you have yours? It’s your free website from Google!
It guarantees your business will show up on all third-party apps and services that rely on Google’s data. Get your business seen on Google Maps, Search, and other Google properties.
86% of people look up the location of a business on Google Maps.
Plus Google My Business is more important than ever for Local SEO.
If you are a small business with a limited budget, aiming to get the most visibility and traffic from Google, the very first thing you should do is focus on your Google My Business presence.
Sign up for here for Google My Business.
Here are more reasons.
Google has released almost a dozen new features within Google My Business or at least attached to the knowledge panel and business profile, in the last two years. Many of these features have the potential to be really impactful to businesses that are taking advantage of them.
For the last year, Google has been primarily focused on driving ad revenue, including user experience, and including small business engagement. Businesses are feeling the pinch from Facebook’s organic newsfeed changes, and Google sees this as an opportunity to convert some of the activity that businesses had been putting into Facebook into Google, thus bringing them along as advertisers over time.
Perfect Starting Point for An SEO Campaign
Every small business needs its own website that they can build on over time. But in terms of where to focus your optimization efforts, everybody should be looking at Google My Business first. It’s easier to update. You can hire your web designer to set it up or do it yourself. You can post your top questions and answers, respond to reviews, or ask your customers for reviews. You can upload better photos, so that people are more likely to engage with your listing on a phone, as opposed to your competitor.
These kinds of things are easy for a business to accomplish and take less time. They’re less technical, making Google My Business a great starting point for an SEO campaign.
Google’s Ideal Website
In the age of voice, in the age of mobile, in the age of knowledge panels, and structured data, Google’s ideal website, at least for a local business must answer these questions:
- Who are you?
- What products do you sell?
- What services do you offer?
- When are you open for business?
Google needs that data. They need it as quickly as possible and as cleanly as possible.
Building Blocks for Small Business
What small business needs to get for the biggest bang for the buck? A basic website that Google can read, and that loads quickly for your customers. After that, it is essential to pay attention to Google My Business.
Questions? Call Marcia at 561-906-3436 or email.