Archives for February 2019

Technology businesses know they need a website. If you’re in real estate (even as an individual agent), you need a website. A website gives you a higher number of potential customers to create a relationship with, so your competitors don’t beat you to the punch.
When people say they want a website, most of the time what they really are asking for is an online presence. And if we dig even further, I bet we will find that what they truly desire is to build up an audience or customers. But what website owners really need is a Unique Selling Proposition and a Target Audience.
What is A Unique Selling Proposition?
A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition.
A USP is what your business stands for. It’s what sets your business apart from others because of its quality, unique product or service.  Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you’re known for.
Many businesses make the mistake of attempting to stand for everything when they first get started. They want to do everything well, and they want to be all things to all people. They want to be known for having the highest quality products AND the lowest prices. They want to have the best food AND the cheapest prices. They want to be known for the best burgers AND the most delicious salads AND the juiciest steaks and ribs.
What is Your Target Audience?
Your target audience is not “everyone.” Your task in defining your target group is to identify and understand your particular niche so you can dominate it.
A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.
The more clearly you define your target group, the better you can understand how and where to reach your best prospects. You can start with broad categories like millennials or single dads, but you need to get much more detailed to achieve the best possible conversion rates.
A website doesn’t build an audience … by itself.
Let us imagine we just started a business as a local craft brewery, and we want a website to promote our first beer, aimed at true beer connoisseurs. We then get ourselves a simple website that advertises the product and collects emails from whoever is interested. We put the site online and see that it shows up when we search for it on Google.
Then weeks go by and we have gotten exactly two emails from our page, both of them spam.
We checked our Google Analytics to check all the statistics. Less than ten people have visited our site since it was created. We then do a quick Google search for “craft beers” and “beers in <your_town>” only to see that we don’t even figure on the first few pages.

The Importance of Digital Marketing

We now have a timeless piece of technology on the web that basically advertises our business to the whole world. It should be bringing more people to us, right? Except our website is competing with every single other one for everyone’s attention.
So our site needs a lot of help to do so starting with Search Engine Optimization, social media and content marketing.
Contact Marcia at 561-906-3436 or email to learn more about getting started with your new website and all the help it needs!