Google has officially announced that starting in July 2018, page speed will be a ranking factor for mobile searches.
Did you know that the speed of a mobile site can win—or lose—a shopper?
People want to be able to find answers to their questions as fast as possible. Studies show that people really care about
the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches.
The Speed Update will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.
Site Speed Critical for eCommerce Sites
People use their mobile devices to shop more than ever before. But the average mobile retail site performance doesn’t live
up to expectations—leading brands to lose customers and sales.
Mobile sites lag behind desktop sites in key engagement metrics such as average time on site, pages per visit, and bounce rate. For retailers, this can be especially costly. Thirty percent of all online shopping purchases now happen on mobile phones!
For those of you who aren’t DIY types or comfortable making all the technical changes and analyses outlined in A Beginner’s Guide to Website Speed Optimization, consider our custom Site Speed Package below. Call Marcia at 561-906-3436 or email her for more information and prices.
Our Custom Site Speed Package includes:
- Extensive Speed Testing / Analysis: ( Using https://tools.pingdom.com/ or https://gtmetrix.com/ ).
- Optimizing Images (Using tinypng.com and additional plugins).
- Combining HTML / CSS / JS files.
- Reducing HTTP requests.
- Recommendations on hosting. If your hosting is your biggest factor for having a slow website, this will be discovered in Speed Testing / Analysis).
- Setting up a caching plugin (Possible on server level as well if hosting allows.).
- Redirections are setup properly.
- Analyzing Plugins to find the issue, if website continues to be slow.
- Best Practices Guideline on how to keep your website running fast.
Why Website Speed Matters
Overall the main goal for our Optimization Service is to use data, plugins, and knowledge to make your website as fast as possible.
Resources
A Beginner’s Guide to Website Speed Optimization
Increasing Your Website’s Speed Could Save Your Business — So, Here’s How to Do It
Why marketers should care about mobile page speed
