March 2018

Heads up! Mobile First Indexing is arriving in the coming weeks.
What does that mean? It means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings.
If your site doesn’t have a mobile-friendly version, the desktop site can still be included in the index. But the lack of a mobile-friendly experience could impact negatively on the rankings of your site. A site with a better mobile experience
would potentially receive a rankings boost even for searchers on a desktop.
The mobile version will be considered the primary version of your website. So if your mobile and desktop versions are equivalent — for instance if you’ve optimized your content for mobile, and/or if you use responsive design — this change
should not have any significant impact in terms of your site’s performance in search results.
But it does represent a fundamental reversal in the way Google is thinking about your website content and how to prioritize crawling and indexation. Remember that up until now the desktop site was considered the primary version and the mobile site was treated as an “alternate” version.
Why You Need A Responsive Web Site More Than Ever
Now Google might not even make the effort to crawl and cache the mobile versions of all of these pages, as they could simply display that mobile URL to mobile searchers.
In A Nutshell:

Mobile First Indexing is arriving in the coming weeks
Google will notify you via Google Search Console when your site is reviewed via this indexing
Google will still have only index for search
It will look first at your mobile website and try and use this content to determine ranking
If you don’t have a mobile website, it will move onto your desktop website
If you have two websites (desktop and mobile), it will look at mobile
If your website is mobile responsive you most likely have nothing to worry about
If your website is only desktop, then you might see a decrease in ranking
If the mobile version of your website hides a lot of content and provides a limited user experience, you should rethink this approach
You can test your website for mobile at https://search.google.com/test/mobile-friendly

Learn More:
https://developers.google.com/search/mobile-sites/

How Does Mobile-First Indexing Work, and How Does It Impact SEO?

If you’re sticking with your content approach from three years ago, it’s now 50% less effective! Content engagement, such as shares, likes, and comments on social networks, has halved since 2015, writes Buzzsumo in their latest, eye-popping post The Ten Most Important Trends in Digital Marketing.
Here’s what has happened, and what you can do about it.
Think “information density” and “content shock” where massive volumes of information in a niche drives up marketing costs. Posts, videos and infographics go nowhere, not shared and immobile in a sea of noise.
Wait. There’s more.

Social traffic referrals have declined sharply.
Facebook changes have made it harder to see and share publisher content.
There has been a sharp decline in viral posts that gain hundreds of thousands of shares.
The volume of content published continues to increase, and new topic areas get rapidly saturated with content.

The big winners are sites that have built a strong reputation for original, authoritative content.
Take heed of the NEW developments in a medium that is ALWAYS changing.

The ascendance of private sharing with a rise in private messenger groups and in platforms such as Slack, and social messaging via the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber).
Content discovery is also changing. Your website, your email list and SEO are even more important. Good news!

What to do?

A flight to quality
If you are going to share something with your audience you want to make sure it is well researched and authoritative from a trusted source. People have become more selective in their sharing. We call that “evergreen content”.
Be clear with your objectives for content and social media.
Build authority and an audience.
Focus on the “long tail” or sub topics.
SEO? More important than ever.

The data alarm is ringing and telling us that it’s time to do what the best marketers have always done: adapt, adopt, and overcome.” -Buzzsumo.

Read the entire article below:
10 most important trends in digital marketing.

Mobile First Indexing On The Way!

How Content Shock Has Shattered Content Marketing

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