The Essential Website

As a business owner, your website is the most important tool in your marketing toolbox. It guarantees you more clients and customers. It’s all about your reputation. So what separates a good website from a bad website, or a good one from a great one? Our WordPress website package offers everything you need for marketing your small business.

All of our websites include these basic steps and elements:

Basic Package

1. PLANNING YOUR WEBSITE
   What is the purpose of your website?
   What are your measurable, specific goals?
   Who is your target audience?
   What is your USP (Unique Selling Proposition)?
   TIP: Plan for your website to grow with your business.
   
2. PURCHASE DOMAIN NAME & WEBSITE HOSTING
   All plans include a free domain for the 1st year.
   
3. APPROVE A THEME TO SUIT YOUR BUSINESS
   
4. DESIGN
   Consider a big or “hero image”. Avoid sliders as they don’t always convert well to mobile.
   The Call-To-Action button is one of the most important elements on your site.
   Use white space to make your site look elegant and professional.
   Write mobile-friendly content.
   
5. CUSTOMIZING THE THEME
   Choose a new font, if needed.
   Add your brand assets to the theme, i.e. logo, favicon, and images.
   Customize the menu.
   Upload and format imagery.
   Rearrange the structure of the menu,
   Include social media icons.
   
6. CONTENT CREATION
   Basic Pages: Home, About Us, Products/Services, Contact Us,
   Privacy Policy
   
7. BLOG PAGE
   
8. BASIC PLUGINS INSTALLED & SETUP
   Accelerated Mobile Pages
   Atomic Blocks – Gutenberg Blocks Collection
   Easy Google Fonts
   Genesis Simple Edits
   Google Analytics Dashboard for WP (GADWP)
   Jetpack by WordPress.com
   Simple Social Icons
   Smush Image Compression and Optimization
   W3 Total Cache
   WordFence Security
   WordPress SEO by Yoast
   WPForms
   
9. Website Launch Checklist – How to Launch Your New Website
   

How To Get Started …